Apple is doing Earth Day differently this year—and not just with hashtags. For Earth Day 2025, the tech giant is backing up its sustainability talk with action, launching a global promotion that rewards users for recycling old devices. From limited-edition Apple Watch badges to discounts on accessories, this year’s campaign feels less like a marketing spin and more like a challenge to the rest of the tech world.
Recycling for Rewards: Apple’s New Promotion
Let’s be honest—most of us have an old iPhone or pair of headphones lying in a drawer. This Earth Day, Apple is turning that clutter into currency. Through May 16, users who recycle eligible electronics (even if they’re too old for trade-in value) at Apple Stores can get 10% off select accessories. That’s how you turn e-waste into wallet wins.
What You Can Get: 10% Off Apple Accessories
The discount applies to fan favorites: AirPods, Apple Watch bands, iPhone cases, and more. So if you’ve been eyeing a MagSafe case or want to flex a new woven band, this is your excuse—and you’ll feel a little better about buying because, well, you earned it by recycling.
Which Devices Qualify?
This promotion is focused on gear that isn’t eligible for Apple’s normal trade-in program. Think broken phones, old iPods, out-of-date accessories. If it powers on (or used to), bring it in. Apple will recycle it responsibly and reward you with a discount that’s actually useful.
Where It’s Available
This isn’t just a U.S. exclusive. Apple is rolling out the Earth Day 2025 offer in the U.S., Canada, U.K., Australia, France, Germany, Italy, Spain, China, and Japan. If your region has Apple Stores, you’re likely included. Just check with your local Apple site for exact details.
Sustainability as a Strategy: Apple’s Environmental Push
Apple isn’t just talking green—it’s building with it. The latest MacBook Air is made with over 55% recycled materials, and the company continues to reduce greenhouse gas emissions across its supply chain. Starting with the Galaxy S22 series (yes, even Samsung’s doing it), the industry is trending toward eco-conscious innovation—and Apple’s making sure it’s not just keeping up but leading the charge.
Earth Day Challenge: Move for the Planet
Tech meets fitness with Apple’s limited-time Earth Day Challenge. On April 22, users who log a 30-minute workout using their Apple Watch will unlock a unique badge and themed stickers. A little movement for the planet? We’re here for it.
A Fresh Take: Is Apple Leading the Green Charge?
There’s still room for critique—Apple’s proprietary ecosystem isn’t exactly built for longevity—but initiatives like this are steps in the right direction. Rewarding recycling, adding fun to fitness, and pushing sustainable product design? It’s not just branding; it’s behavior change.
FAQs
Can I trade in a working device and still get the 10% discount?
No. This promotion is specifically for items that are not eligible for trade-in. Trade-in devices get credit, but not the accessory discount.
Which accessories are eligible for the discount?
The 10% applies to select Apple-branded accessories, including AirPods, iPhone cases, Apple Watch bands, and more. Selection may vary by region.
Can I combine this offer with other Apple promotions?
Generally, Apple does not allow stacking discounts. You’ll need to choose between promotions if more than one is available.
Where do I recycle the device?
Participating Apple Store locations will accept your device for free recycling. You can also begin the process online via Apple’s official recycling program page.
